People
Jason Baer
Director of Ideas and Strategy
Jason serves as the agency's chief strategist, devising effective and measurable marketing programs across a wide range of tactics.
He was the founder and senior director of Mighty Interactive, an award-winning interactive marketing firm, and in 2005 merged Mighty Interactive with Off Madison Ave.
Jason has provided marketing consulting services to more than 600 companies and organizations, including some of the country's best-known brands.
Before starting Mighty Interactive in 2000, Jason was the managing online marketing executive for visitalk.com, a free Web-based calling service, and was the co-founder and general manager of azfamily.com, one of the nation's largest TV station-based Web sites.
Prior to becoming involved in Internet services he served as a public relations and political consulting professional, working for corporate and government clients.
Jason currently serves on the Board of the Greater Phoenix Chamber of Commerce, the marketing committee of the Phoenix Art Museum, and the steering committees for the Phoenix Small Business Council and Athena PowerLink program. He is also a member of the advisory board for the School of Communications at Northern Arizona University.
He is also a frequent speaker at marketing and advertising conferences nation-wide, and his bi-monthly column on interactive marketing appears in bizAZ Magazine and other publications.
The Associates of Off Madison Ave:
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Getting results
Arizona Highways magazine, an award-winning publication for almost 80 years, needed to increase online sales and subscriptions while reducing cost-per-sale through their online store.
