Off Madison Ave and Integrated Marketing

An article in Arizona Business Gazette recently spoke about the importance of an integrated, all-in-one marketing collective. Of course, that sounds vaguely familiar to us at Off Madison Ave, as we have been striving to find new ways of delivering client's messages and move product for some time. But then, our own Roger Hurni and Jason Baer can tell you all about it. Read the story here.

About the Author: Eric Reid

I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular. When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation. It's about the coolest job you could ever get. ;)

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