Publicity Stunts 2.0

A great article on the Micro Persuasion blog about publicity stunts, and their eventual demise. (The Flat Future of the Publicity Stunt.) All I would add is that online publicity stunts aren't necessarily publicity stunts - the ones that work at least are actually valued content. I mean, say what you want about Subservient Chicken, but it was entertaining content. Harry Houdini escaping from a straight jacket hanging upside down over New York City was entertaining too, but you couldn't e-mail it or book mark it. Maybe you need to tell PR professionals that useful content is a publicity stunt so they'll get it - but it would really be so nice if they just understood the value of value, rather than trying to find anothe sneaky way of diverting people's attention.

About the Author: Eric Reid

I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular. When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation. It's about the coolest job you could ever get. ;)

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