Driving Results with Driving Music

We love it when a client gives us the opportunity to put together a cohesive marketing strategy and plan. We believe focusing on the strategy first and using tactics to execute on that plan will provide the best possible results. The ECLIPSE Driving Music contest is no exception. We are working with ECLIPSE, the car audio division of the global brand Fujitsu Ten, to increase their house list as well as generate brand awareness within the U.S. Our initial goal was to grow their house list. In the first week of the five week campaign, we exceeded their goal by over 280%. Our team developed a contest strategy in order to generate immediate results. Using various online marketing tactics that complemented each other we were able to generate the results the client needed. The tactics included Search marketing, Social Media, Online Advertising, E-mail and Micro site construction. See it for yourself at www.eclipsedrivingmusic.com. Maybe you could be one of the grand prize winners for a brand new ECLIPSE product. By focusing on strategy first, and then using tactics to execute on that strategy we believe the results will speak for themselves.

About the Author: David Hibbs

David is the pied piper of customers, drawing them into your brand through a series of well-timed, well-crafted emails and other online touch mechanisms. He knows what your customers want, where their eyes go on an email and how to get them to take the actions you desire in the online realm of lifecycle marketing.

As the Customer Lifecycle Manager, David oversees online communication strategies including email marketing, text messaging, voicemail, direct mail, and retargeted banner advertising. He specializes in developing strategies to improve conversion rates, and building a one-to-one relationship with customers in order to reach the right customer, at the right time, with the right message.

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