All Together Now - The Future of Integrated Marketing

Gave a speech with my old friend Art Haynie at Northern Arizona University yesterday on the future of integrated marketing. About 90 students and faculty from the School of Communication attended. Given the explosion in media outlets and communication tactics, the art of marketing is blending together like never before. Puts a big emphasis on synergy,and really understanding target audiences and their motivations. Get the slides here. (~8MB PDF)

About the Author: Jason Baer

Jason Baer is the Director of Strategy and Ideas for Off Madison Ave. With 20 years of marketing experience on behalf of more than 500 companies, he's a pioneer in digital marketing and using advanced testing and analytics to enhance marketing success.

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