My Dial Obsession

No I am not obsessed with soap. I have fallen victim to a small group of "undecided" voters in Ohio. During each of the debates I religiously watch on CNN as the bottom of the screen becomes a blur of wavy lines indicating what 25 men and women think of each candidates response. These men and women use a dial turn to indicate things they like (up) and dislike (down.) As someone who has conducted numerous research studies and focus groups for clients I find the whole thing fascinating. First of all the very idea that this group of people are "undecided" seems unlikely, it seems more likely to me that they want to be on CNN. Putting that bias aside, here are a few observations:

Women like Obama (seriously the dial doesn't lie)
No one likes to be winked at, nor do they like the word "gosh", "darn", "maverick" or "joe six pack"
Voters don't want to hear candidates slam each other
No one cares about candidates voting records, it just gets confusing
Overall participants have felt that performances by all candidates has lacked substantive answers and everyone has been left feeling as though the answers they are so desperately looking for have yet to be answered

After each debate, focus group participants that feel as though they have been "won" over by a candidate and have become a "decided" voter are kicked out of the group. In Ohio, a "highly contested" state, the whole thing makes me wonder, are participants as "open-minded" as they claim? Or are they just saying they are still undecided because they too, like me, are just a little dial-happy?