NYTimes.com Creates Skimmable Pages

NYTimes.com is adapting to how people today are reading their news online, by creating skimmable pages. They are the first online news source I’ve heard about to really adapt to how people are searching online, and it is also reminiscent of how people like to spread the paper out on the kitchen table.

With profits for the newspaper plummeting about 50% in the Q4 and interactive advertising revenues falling 20%, it seems like NYTimes.com is trying to take a more proactive approach to gain back users, and they are not just hoping the industry turns around on its own (which it seems some newspapers are). I think this is the first step of many the industry needs to take to ensure long-term success.

About the Author: Ellen Stevens

As the Search Media Manager for Off Madison Ave’s interactive division, Mighty Interactive, Ellen develops and manages strategic online paid search and Search Engine Optimization (SEO) campaigns for clients of all sizes. She is also the head of the internship program at Off Madison Ave. Ellen uses her previous agency internship experience to be an effective mentor and help the students develop skills they will need professionally after graduation. Ellen graduated from the W.P. Carey School of Business at Arizona State University with a bachelor’s degree in marketing and a certificate in international business.

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