Targeted Cable TV Advertising
Two years ago I was interviewed by Gannett Newspapers on the future of advertising technologies. I told the reporter that since my TiVo and my cable box had IP addresses that were basically computers and that as computers we would one day be able to serve individual ads to individual homes on specific programs much in the same way we target banner ads on the Internet. Well, it seems that day has arrived. Check out the article today from the New York Times. With more and more messages being throw at consumers, this type of relevancy could not only help them sift through piles of advertising, it could also save the broadcast industry. Television shows are expensive, and advertising makes them possible. Take that away, and a show like NBC’s Heroes couldn’t be made or at least not with talented actors and writers. And a reality YouTube Heroes series would pretty much suck.
1 comment so far
George Arden says:
Relevancy equals response and it's what direct marketers have talked about for many years. Essentially, branding/awareness will share the stage now. 30% of S&P 500 market cap is goodwill (branding/awareness) and it may be overvalued...it is.