Twitter Lists offer additional value to businesses
A Twitter Rolodex is Born
Late last week, Twitter rolled out one of its most anticipated new features, Lists.
With Lists, you can now effectively organize your Twitter friends into groups, which makes reading tweets much easier. You can also now follow a group of people without having to actually add them to your friends list, which is also very nice.
But Twitter Lists have an additional use which is less obvious, but perhaps even more useful, especially for businesses. Twitter Lists provide an excellent way of creating a "rolodex" for your customers to find key people within your organization.
Let's say you run a online retailer and have developed a company culture based around service, where each employee is encouraged to use Twitter and you as a CEO have over 1.5 million followers. We'll go further and say you are known for selling anything from shoes to home electronics. Lists would be a perfect way of connecting your followers to various departments within the company, from customer service to products, marketing or even executives.
Creating a List is simple. Once you login to Twitter, look for the Lists interface near the search box on the right panel of your Twitter page. Click "New List" to get started. A Private List enables you to generate a new List of people to follow that is visible only to you. Public Lists allow you to create a new grouping that others can subscribe to and follow themselves.
One thing to note about Lists is that you can add a person to list even if you do not follow them from your Twitter account.
Once you create a new Public List others will be able to access it by visiting your Twitter page, or by typing in the address http://www.twitter.com/TwitterName/List-Name for example, view a list of co-workers by going to the following address:
http://www.twitter.com/williamsmith/Work-Friends
About the Author: William Smith
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