New Kid on the Block Bing Continues to Make Mark

Out of the more than 14 billion searches conducted in November 2009, the recent marketing blitz from Bing has helped to propel them to 10.3% of the market share. While this is still behind the king of search, Google, at 65.4%, take a look at the numbers: Bing’s market share is up from 8.3% in November 2008, which is a 20% increase.

When compared to Google, whose market share only increased by 3% during the same time frame, you can see that since Bing was launched in June, they have steadily pulled market share away from both Google and Yahoo. Check out the full report from ComScore.

While 10.3% is not nearly a majority of the market share, Google has reason to worry that this new trend will continue in 2010. It will be interesting to see how Google reacts in the next couple months with new products and services. What new services would you like to see from Google?

About the Author: Ellen Stevens

As the Search Media Manager for Off Madison Ave’s interactive division, Mighty Interactive, Ellen develops and manages strategic online paid search and Search Engine Optimization (SEO) campaigns for clients of all sizes. She is also the head of the internship program at Off Madison Ave. Ellen uses her previous agency internship experience to be an effective mentor and help the students develop skills they will need professionally after graduation. Ellen graduated from the W.P. Carey School of Business at Arizona State University with a bachelor’s degree in marketing and a certificate in international business.

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