The Yahoo and Microsoft Search Alliance
Both Yahoo and Microsoft recently announced that they have been given the green light by the U.S. Department of Justice and European Union to power Yahoo Search results with Bing. This is a huge step in the search marketing space, and combines the resources of two of the top tier search engines that for years have been trying to tackle the Google Goliath.
The biggest benefit to advertisers is that now under one platform, advertisers can reach more than 577 million searchers worldwide (150 million in the U.S.). This hopefully means greater efficiencies in creating and managing campaigns for both engines (even though it will all be through the Microsoft AdCenter platform).
Yahoo will assume the role of creating a compelling and innovative search experience to help searchers find the information that matters most to them. Microsoft’s role in this relationship will be providing their Bing platform. A full breakdown of tasks can be found on the new Search Alliance Web site.
Their idea of a “seamless transition” seems farfetched but I hope, for the advertiser’s sake, that the next ten months will pass with very few bumps in the road. The announcement states that prior to the 2010 holiday shopping season, a good portion of the transition will be complete, and that the entire process is expected to be completed by early 2012.
About the Author: Ellen Stevens
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1 comment so far
phoenix says:
Thats really a big step to compete with google but I doubt that bing will give any competition to google