12 Letters of Advice to the Social Media Curious

Wise suggestions and savvy insight on broadening your business's social media plan from 12 of the industry's top experts.

A new white paper from Exact Target, the industry-leading email platform, features 12 letters of advice on social media from experts in the field. Providing insight, tips, fresh ideas and things to avoid, Exact Target’s “Letter to the C-Suite” is a must-read for any executive grappling with social media in their business.

Filled with perceptive and unbiased opinions from industry professionals, “Letter to the C-Suite” features guidance like how to use social media to secure and keep new customers, ways to stay ahead with social media so you don’t fall behind your competitors and what it takes to bring  your social media platform to the next level. It’s free to view and full of invaluable information, so click the image below to learn more.

Off Madison Ave will be featuring similar white papers in the New York Minute, our bi-weekly newsletter about the latest in marketing news, trends and opinions. Sign up to receive the New York Minute by entering your email address in the "Join" section to the right.

About the Author: David Hibbs

David is the pied piper of customers, drawing them into your brand through a series of well-timed, well-crafted emails and other online touch mechanisms. He knows what your customers want, where their eyes go on an email and how to get them to take the actions you desire in the online realm of lifecycle marketing.

As the Customer Lifecycle Manager, David oversees online communication strategies including email marketing, text messaging, voicemail, direct mail, and retargeted banner advertising. He specializes in developing strategies to improve conversion rates, and building a one-to-one relationship with customers in order to reach the right customer, at the right time, with the right message.

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