Eric Reid
- The truth about Yahoo! and their ad revenue
- Pricing the Future: The siren song of Social Networks
- Wal-Mart pulling the plug on their "Hub"
- MSN' with your head
- A Good Example of a Bad Approach
- So what really annoys a spam filter?
- Exploiting Useful Content
- For the record, Al Gore never said he invented the Internet.
- Espionage thrillers that keep your skin silky smooth!
- Time to unpimp zee auto.
- Are your customers people or automatons?
- Preparing for a Public Relations Disaster
- Is direct mail marketing a good fit for your product?
- Will an old idea become the TiVo killer?
- Self-Defense for Investigative Journalism
- Borat, buzz marketing, and the beauty of irony.
- He that goes [to CNN for a product review] holds the wolf by the ears.
- ‘The goal is to convert an audience that’s mostly illegally downloading content.’
- Sony, Blogging, and Shame
- Video game cross promotion gets its proof
- Off Madison Ave and Integrated Marketing
- Changing times call for changing methods
- On-line Media: Which tools are right for you
- Super Bowl Ads 2007
- Internet search is about more than just Google
- The right tone for a press release
- Viral Photography
- Social Networking Thinking
- The Real American Idol Brand Killer
- A great article on blog pitching
- Wikipedia
- Publicity Stunts 2.0
- Google accused of monopolistic practices? They really ARE the new Microsoft!
- Whatever happened to just saying, "It's pretty?"
- "Sopranos" fans show us what "Pithy 2.0" means
- The Tenacious Ask.com tries to take over the phrase, "Algorithm"
- PR and Web 2.0
- Apple iPhone
- You are Not Your Brand
- Harry Potter and the Joys of Reading
- Digg defects from Google
- Do advertisers have a responsibility to not be annoying?
- Babytalk and the Power of the Internet
- Does anyone actually use social media tools?
- North Shore Animal League's smart idea for a contest
- Yahoo! Answers Explains it All
- Ambition and Online Advertising
- PR's effect on the social media world
- Welcome to Search Engine Strategies 2007
- Universal Search/Ask.com
- Viral marketing and Link baiting
- This post will end with the greatest moment in musical comedy ever.
- The iPhone Debacle
- "High School Musical" Just Got a Whole Lot Sexier!
- Oscar de la Hoya: This Year's Marv Albert
- Social Networking for those old enough to know better
- What's next in Advertising?
- Giving blog pitching a hand
- OMA Question for the Day: Is any press really good press?
- When you're a luddite, you're a luddite all the way
- Freakish Reality Show Star latest to indicate moral decline
- Facebook Gadget Development
- Facebook Part 2: "We don't like to talk about that."
- The importance of blogging (and so say all of us)
- For those about to make Facebook Applications! (FIRE!)
- Sears partners with The Devil to make your online experience more unenjoyable
- NewsGator now giving away NetNewsWire, FeedDemon and NewsGator Go
- The Real Problem with Blogger, Myspace and Facebook
- Off Madison Ave celebrates 3 1/2th Annual Mustache Contest
- Online Privacy and the Swimming Pool
- The Reply from ZoomInfo
- Friday blog question: What do you think of your new seat?
- The Importance of Key Message Development, and other stuff Wendy's
- Top 5 reasons you NEED to be on YouTube
- Happy Romance Monetization Day!
- Friday blog question: What will digital TV's net effect be for advertisers?
- Clinton is sending the wrong message
- Valley PR Blog Shout Out!
- Public Relations Plan: Another bit about Elliot Spitzer
- Social Media Marketing Strategy
- Top Video Bloggers: A great public relations use of new media
- On line Video TV Shows: All South Park Episodes now available!
- Friday Blog Question: Friday Blog Question?
- Product marketing where for once "Any Press is Good Press"
- Off Madison Ave acquires Water Rights for all of Southwest United States
- Friday Blog Question
- Shel Holtz take-aways from yesterday's IABC conference
- Green Marketing - Arrowhead needs to rethink what "Eco" means
- Friday Blog Question: Our Best Pick-up Lines
- But what if you ARE as good looking as George Clooney?
- Friday Blog Question: Americans being Idle
- Nothing is so Green as On line
- Friday Blog Question: Is it easy being green?
- Just a happy story about Microsoft not doing well
- Friday Blog Question: Can you make your own slang?
- No more "real guys" for president, please
- The Didactic Efficacy of Fear
- Friday blog question: Forced karaoke night
- Google Health - Lose privacy, gain questionable medical assistance!
- Good News for Mobile Marketing
- Your Children Are Not Special
- Friday Blog Question: What does Twitter mean to you?
- IT Planning for Small and Mid-size Businesses
- @offmadison and the value of Twitter
- Future uses of social stuff
- Friday Blog Question: What's on YOUR mind?
- George Carlin, Destroyer of Euphemism
- Arizona Republic - Waste of paper or genius display of irony?
- Right and Wrong Ways to Communicate "Green"
- Swurl knows brand management
- Friday Blog Question: What do you like the most about being an American?
- Public Relations Nightmare: Getting Stuff off of YouTube
- Friday Blog Question: Are you getting the new iPhone?
- Phoenix Business Blogs and writing to succeed
- Friday Blog Question: Do you still use Myspace at all?
- Why I'm Firing my Virgin Mobile Phone
- Friday Blog Question: Summer Movie Blockbusters in Phoenix
- "Swingtown" uses Last.FM to good effect
- Social Media is a great big flame war waiting to happen
- Online Brand Management: AOL's 2006 Customer Service Disaster
- O'Reilly Media - Another Brand Management Example
- Google declares, "Complete Privacy Does Not Exist." Yeow!
- Our attempt at recreating the Mentos/Diet Coke video
- Friday Blog Question: Has TV Ever Actually Offended You?
- Friday Blog Question: What's your favorite website?
- Dunkin Donuts Grand Re-Opening Today!
- Google Android Phones Coming in October
- I love David Byrne
- Friday Blog Question: Do we record ourselves too much?
- Notah Begay on Twitter and Brightkite
- Friday Blog Question: Who Cares?
- Friday Blog Question: Have you tried Chrome?
- The Importance of Editors
- Friday Blog Question - Brag on your neat stuff!
- Public Relations Plans with Passion
- Friday Blog Question: Tasteful in Basic Black Monday
- Heavy Interest in The Birk Recovery Plan
- Friday Blog Question: 10 Years of Off Madison Ave
- Bank of America will renegotiate home loans
- Effort versus Luck
- Friday Blog Question: Which is more important – Effort or Luck?
- A Single Block of MacBook
- The New Poverty
- Friday Blog Question: well, no, not really...
- iGoogle Update is still Live (for some reason)
- Friday BLAH!!! Question: Scary Movies
- Friday Blog Question: McCain vs. Obama
- Ad Review - Hitler vs. Chaplin
- Friday Blog Question: The weather outside is frightful - just like everything else.
- Friday Blog Question: What everyone brought to eat
- Thanksgiving Blog Question: What are you doing for Thanksgiving??
- Off Madison Ave in a PS3/Xbox360 Game
- Friday Blog Question: Where do you get your news?
- Green Print Advertising
- Friday Blog Question: Shameless Tech Christmas Gifts
- ShamWow and the Best Pitchman Ever
- The Idiot Tax
- Friday Blog Question: What's your favorite part of Christmas?
- Merry Christmas from Off Madison Ave
- Friday Blog Question: New Year's Resolutions
- Wikipedia raises $6.2 Million in Donations
- "Coca-Cola" by Anonymous
- Friday Blog Question: Windows vs. Apple. Again?
- Google Search helps kill bad content
- Friday Blog Question: Does Sex Sell?
- Inauguration Day
- Friday Blog Question: Hopes for Obama
- Friday Blog Question: Online privacy or the lack thereof
- Superbowl Commercials from the Past
- Facebook to make it's money as an online focus group
- Superbowl Ads: Audi
- Superbowl Ads: Doritos
- Superbowl Ads: Pepsi
- Alternative Advertising Techniques - Tourists on Display
- Superbowl Ads: Cash for Gold
- Friday Blog Question: Bring me the head of Michael Phelps!
- From the, "Men Without Chutzpah" file
- From the, "Men With Chutzpah" file
- What does Wikipedia need?
- Top 10 Mistakes Business Bloggers Make
- T-Mobile's Liverpool Street Station Ad
- 10 newspapers that will go on line or close
- Being Judicious in creating Social Media Content
- HP considers Android OS for upcoming Laptops
- Twitter virus strikes – Stalkdaily Worm and Mickeyy Worm strike 24 hours apart
- Brand Management in the Age of Social Media
- Second Life Relay for Life - A new way to raise money for charity
- Buddypress
- Apple rumored to be interested in purchasing Twitter
- Social Media Metrics: Measuring your Campaign
About the Author: Eric Reid
I am the Social Media Services Manager for Off Madison Ave. I've been with the company since 2006, when I was hired to do SEO, and link building in particular.
When social networking sites started cropping up, at first I started using them to create backlinks - but they weren't the best for that, given all of the "nofollow" attributes. However, I did see the potential for all of the direct referral traffic they represent. Since then I've been actively pursuing both tactics for clients: Links that can help them for search, and social postings that get them involved in the conversation.
It's about the coolest job you could ever get. ;)
