Sara Wachter-Boettcher
- Obama to Reveal Running Mate via Text: Ingenious or Annoying?
- We Wish You a Hairy Christmas…
- Reputation Management by the Book(seller): Why #amazonfail is #powellswin
- Words, Words Everywhere and Not a Content Strategy
- A Bailout for Journalists? It’s no $700B, But…
- Keyword Research is Market Research
- Tight Budget? Don’t Skimp on Content Strategy
- Do you value your customers? Then value your content.
- Content Strategy Hits the Big Time
- Content as an Asset – for Agencies and their Clients
About the Author: Sara Wachter-Boettcher
As the Director of Interactive Content & Marketing Strategy, Sara leads a team of content, social media and marketing specialists to develop communication strategies across interactive disciplines – including websites, mobile, social media, and email. An outspoken advocate for creating thoughtful, meaningful web experiences, she focuses on engaging storytelling across media.
Sara graduated from the University of Oregon with a bachelor's degree in journalism and German, a mouth like a sailor, and a penchant for ridiculous self-descriptions.
