25% of Yahoo Results Are Already Powered by Bing
Bing and Yahoo have begun testing in Yahoo search results recently (both paid and organic), with up to 25% of all results in Yahoo now being powered by Bing.
research Posts
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A Lesson from the Super Bowl Playbook
Whether or not your company is coughing up the coin (roughly $3 million for 30 seconds) to advertise during the 2010 Super Bowl, one thing is certain: emphasis is less about the 30 seconds of air time and more about what you do before and after the big game to get your brand noticed. -
Don't Eat the Elephant
New and existing marketing opportunities can be overwhelming if not taken one strategic bite at a time. -
How Email Testing Can Enhance Other Marketing Efforts
Benefits of email testing go beyond your email campaign. What you learn from an email can give provide great insight into your customers, but what about potential customers? By using multi-variate and A/B testing you can not only enhance your email marketing efforts but also your other marketing channels. -
Marketing Programs Are Like Dating
Now that you have listened to the sage wisdom of my colleagues, Mike and Sara, and conducted a multitude of online research studies to find out what your customers want, you have to deliver! -
Keyword Research is Market Research
Want to know what your customers want – and how they’re asking for it? You could spend big on a focus group…or you could get similar insights using nothing but search engine data (and your noggin). -
Why Branding Matters
Branding takes commitment. You can’t change it every three months and expect your customer to stick with you. But, you must also be willing to evolve your brand to reflect changes within your company and with your consumer. -
Increasing Your Profits Through Online Market Research
Look who’s talking! No, I’m not referring to the surprise 80's smash starring John Travolta, Kirstie Alley, and this kid (by the way, there was actually a sequel, wow). I’m talking about your customers, and they’re telling you everything you need to know to improve the bottom line. -
Marketing Tips In A Down Economy Revisited
In today’s economy, marketing professionals are expected to create more impact for less budget, with the added bonus of real consequences awaiting failure. Fear not! Included are a number of tips to help you maximize your return on investment now, and benefit from doing so in the future when budgets return. -
Keyword Research and Keyword Ranking Tools
Many would argue that thorough and diligent keyword research is the most pivotal part of a successful search marketing campaign. Not only can it help you bring relevant traffic to your website and away from the competition, a deep dive can also help you understand what topics your target audience are interested in, and what vernacular they use in the process informing both content creation and link building opportunities. As promised in my ExactTarget webinar today "Get With the Program! Integrating Email within Your Overall Marketing Mix," here are some helpful tools to use when building keyword lists.
