Off Madison Ave

How do public relations professionals stay abreast of trends in the industry, which practically changes each and every day? For Worldcom Public Relations Group, the world’s strongest public relations network, the answer is a first-of-its-kind e-bo

ok that tackles today’s hard-hitting PR questions. As Arizona’s exclusive Worldcom partner, Off Madison Ave was heavily involved in bringing this in-depth guide to life.

Launched this month, “PR in 2012: Emerging tactics and trends from around the globe” is the brainchild of Elizabeth Sosnow, a Worldcom partner. While the public relations industry is not short on resources, something was missing in the marketplace – a comprehensive guide written by the world’s top public relations leaders with their practical advice on how to navigate through the ever-changing profession.

Off Madison Ave had the privilege of designing the 40-page book and contributing a chapter. The layout, created to be easily read from a computer or mobile device, is customized to each chapter. Off Madison Ave’s contributed chapter, “Social Shopping,” written by Jessica Carlson, social media manager, dissects social media’s

role in retail and consumer goods brands and offers three action items for implementing it into marketing initiatives.

Other contributed narrative-style chapters directly respond to questions like, “How do I translate social media measurements into ROI?” and “How do I establish a foothold in an emerging market?” Each chapter identifies a challenge and provides clear-cut solutions from all corners of the globe.

Our industry is changing tremendously, and the tried-and-true practices of the past are not always applicable. “PR in 2012” arms professionals with a resource to fully face the challenges of the future. For a limited time, “PR in 2012” is available for free by visiting http://bit.ly/HeGTqc.