Press Room
Off Madison Ave Grows With Five New Marketing Professionals
Full-Service Marketing Communications Firm Adds Specialists in Various Disciplines
Phoenix (Oct. 8, 2007) – Off Madison Ave, a full-service marketing communications firm, today
announced the addition of five new specialists to its growing staff. The new hires include Susan
Baier, deputy director of media, marketing and strategy; Paul Peterson, public relations account
supervisor; Juan Lesmes, interactive coordinator; Shannon Pagels, public relations account
coordinator; and Alison Thor, account coordinator for Mighty Interactive, the Internet marketing
division of Off Madison Ave.
“We are pleased to welcome this talented and diverse group of new staffers to the agency,” said
David Anderson, president and managing partner at Off Madison Ave. “Their collective experiences
are impressive, and they have already begun making significant contributions to our existing clients
as well as several new accounts we have added recently.”
Baier is the addition to the firm’s recently restructured Media, Marketing and Strategy Group and
brings more than 20 years of experience in product and brand management, marketing and
business development with small firms and Fortune 500 companies. She earned her MBA in
entrepreneurship and marketing at the University of Arizona. She was a brand manager at the Dial
Corporation and Circle K stores before starting her own consulting business in 2004. She will
advise numerous clients in strategic planning, consumer research and multichannel marketing
initiatives.
Peterson rejoins the Off Madison Ave Public Relations Group after serving as the public information
officer for the Phoenix Convention Center for the past year. He has eight years of public relations
experience in Phoenix and previously worked with the firm from 2004 to 2006. Last year, he was
named a finalist for the leading industry publication PR News National Account Manager of the Year
award. He will work with clients including the Phoenix Art Museum, Nike, Esterra Development and
the National Academy of Sports Medicine (NASM). Peterson is a graduate of Northern Arizona
University.
Lesmes joins the Interactive Marketing Group as a coordinator after relocating from Washington,
D.C. A graduate of the University of Arizona, he previously worked at The Gallup Organization
where he was part of its management consulting practice as a marketing specialist. Lesmes will
work with the firm’s new Media, Marketing and Strategy Group on accounts such as Tulocay & Co.,
Pinnacle Development Group, Arizona Clean Elections Campaign and others.
Pagels joins the Public Relations Group as an account coordinator after recently graduating from
Arizona State University, where she majored in journalism and mass communications. She
completed public relations internships with Denise Resnik & Associates and the Greater Phoenix
Convention and Visitors Bureau, and served as the president of the Public Relations Student
Society of America (PRSSA) at Arizona State. She will assist on a variety of accounts, including
Phoenix Art Museum, Weil Lifestyle and Southwest Human Development.
Thor, a recent graduate of Drake University (Des Moines, Iowa), becomes the newest member of
the firm’s Interactive Marketing Group as an online and traditional media coordinator. She
previously worked with the Meredith Corporation where she assisted in Web site development for
special interest publications. She will work with the agency’s media buying group on numerous
accounts, such as DMB, Vestar, Fascinations, LochenHeath and the City of Glendale.
View all 2007 press releases
About Off Madison Ave
Off Madison Ave, a collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but through delivering integrated, results focused strategies. As a full-service agency, Off Madison Ave develops comprehensive communications strategies that raise clients’ brand awareness and revenue. Named one of the “Best Places to Work” in 2006 by the Business Journal of Phoenix, Off Madison Ave specializes in marketing and business consulting in the areas of new media, strategic planning, interactive, public relations, advertising, research and media.
In 2005, Off Madison Ave acquired Internet marketing firm Mighty Interactive to provide its clients with industry-leading interactive marketing services. The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine. Off Madison Ave is an active partner of the Worldcom Public Relations Group, the world’s largest consortium of independently owned public relations counseling firms (www.worldcomgroup.com). A sampling of current clients include: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Cruise America, Farnam Pet Products and many more. Visit www.offmadisonave.com for more information.
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