Press Room
Firesky Resort & Spa and Off Madison Ave Partner to Benefit Phoenix Children's Hospital's Bill Holt Pediatric Infectious Disease Clinic for the Holidays
Organizations to Host Second Annual Toy Drive to Benefit Pediatric HIV/AIDS Clinic
SCOTTSDALE, Ariz. (December 5, 2007) Scottsdale-based FireSky Resort & Spa, a member of Kimpton Hotels & Restaurants group, and its public relations partner, Off Madison Ave, a full service communications firm located in Tempe, Ariz., are joining forces to host the second annual Holiday Toy Drive to help make the holidays a little brighter for children treated at the Bill Holt Pediatric Infectious Disease Clinic at Phoenix Children's Hospital. The resort hosts this event during the holiday season as part of parent company Kimpton Hotels & Restaurants' Red Ribbon Campaign that benefits 14 HIV/AIDS service agencies across North America. This year, FireSky Resort & Spa and Off Madison Ave will collect toys and donations from employees and hand deliver them to the Clinic on Dec. 14.
"Phoenix Children's Hospital's Bill Holt Clinic provides world-class, family-centered care to hundreds of families coping with HIV/AIDS, a disease we at Kimpton are passionate about fighting," said Jim Hollister, general manager, FireSky Resort & Spa. "We are honored to have the opportunity to work with the Clinic's dedicated staff and make a small difference in the lives of deserving families for the second year."
The Toy Drive commenced Nov. 20 during a luncheon at FireSky Resort & Spa for its employees and Off Madison Ave. Clinic staff spoke about the treatment center and needs of the Clinic's families, and introduced one family utilizing its services. A mother and her 6-year-old son, both living with AIDS, shared their personal story.
Staff at FireSky Resort & Spa and Off Madison Ave will collect donations and a variety of gifts for children ages birth to 22, who are receiving treatment at the Clinic. FireSky Resort & Spa and Off Madison Ave also each will make financial contributions to the Clinic. On the morning of Dec. 14, more than 50 employees will meet at FireSky Resort & Spa and load gifts onto two large buses, gather aboard and drive toys to Phoenix Children's Hospital. Upon arrival, staff will hand deliver the toys to patients as well as a "big check" from FireSky Resort & Spa and Off Madison Ave to the Clinic. Additionally, a FireSky Resort & Spa pastry chef dressed as Frosty the Snowman will distribute sugar-free holiday cookies to children at the hospital.
"As the only comprehensive pediatric HIV/AIDS clinic in the state of Arizona, we depend on the support of our community," said Amy Emonds, Clinical Social Worker, Bill Holt/HIV Clinic, Phoenix Children's Hospital. "We commend FireSky Resort & Spa, Kimpton and Off Madison Ave for focusing their energies on this often overlooked disease and aiding our Clinic and its families in need."
For more than 20 years, Kimpton Hotels & Restaurants has assisted HIV service organizations across North America through employee volunteerism, HIV educational campaigns, corporate donations and raising funds through special events. In 2006, its Red Ribbon Campaign raised over $57,000 for local HIV charities.
The Bill Holt Clinic at Phoenix Children's Hospital provides comprehensive care for children and adolescents exposed to or infected with HIV. The Clinic, founded in 1994, is a multidisciplinary program providing family-centered care with a team of specialists who work together to provide specialized medical care, testing, nutritional support, child life services and psychosocial support. In addition to care, the Clinic offers support groups with fun activities and education for children and teens, and encourages parents to attend in a separate group to share concerns and experiences.
The clinic has been involved in research as a former PACTG sub-site with the University of San Diego, with clinical trials along with Body Positive as well as other projects. Members of the clinic work closely to collaborate and advocate with community agencies to access and enhance services for families.
For more information on how to donate to the Bill Holt Pediatric Infectious Disease Clinic at Phoenix Children's Hospital, please contact Amy Edmonds at 602-546-0236 or aedmonds@phoenixchildrens.com.
View all 2007 press releases
About Phoenix Children's Hospital
Phoenix Children's Hospital is Arizona's leader in pediatric care and is one of the 10 largest free-standing children's hospitals in the nation. The most comprehensive array of pediatric specialists in the State practice at this one organization. The outstanding clinical expertise, as well as high patient volume, and an unwavering commitment to caring only for children, all contribute to Children's leadership position. For information about Phoenix Children's, visit the Hospital's award-winning Web site at www.phoenixchildrens.com.
About Firesky Resort and Spa
FireSky Resort & Spa has 204 spacious guestrooms and luxurious suites, averaging 400 and 800 square feet respectively, each with a private balcony or patio. A member of San Francisco-based Kimpton Hotels & Restaurants – the leading boutique lifestyle hotel operator – this alluring property features a bold, contemporary décor, lush landscaping, and expansive water features, including a sand-bottom pool with a beach area and a main lagoon-like pool, all separated by a quaint footbridge. Additionally, FireSky features approximately 14,000 square feet of multi-use space, including 13 meeting rooms, each offering a unique and appealing setting capable of accommodating both larger-group business and highly customized social events. The Jurlique Spa, featuring the purest skin care on earth, debuted in April 2006 and Taggia, a newly designed, signature Kimpton restaurant also is a significant part of the property. Visit www.fireskyresort.com for more information.
About Off Madison Ave
Off Madison Ave, a collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but also through delivering integrated, results focused strategies. As a full-service agency, Off Madison Ave develops comprehensive communications strategies that raise clients' brand awareness and revenue. Named one of the "Best Places to Work" in 2006 by the Business Journal of Phoenix, the firm specializes in marketing and business consulting, new media, strategic planning, interactive, public relations, advertising, research and media.
In 2005, Off Madison Ave acquired Internet marketing firm Mighty Interactive to provide its clients with industry-leading interactive marketing services. The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine. Off Madison Ave is an active partner of the Worldcom Public Relations Group, the world's largest consortium of independently owned public relations counseling firms (www.worldcomgroup.com). A sampling of current clients include: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Cruise America, Farnam Pet Products and many more. Visit www.offmadisonave.com for more information.
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