Off Madison Ave Co-Founder Roger Hurni Appointed to Arizona State University's Walter Cronkite School Endowment Board of Trustees

Marketing Executive Will Lend Expertise to ASU's Renowned Journalism Program

Phoenix (Feb. 4, 2008) - Off Madison Ave co-founder and executive creative director, Roger Hurni, has been appointed as the newest member of Arizona State University's Walter Cronkite School of Journalism and Mass Communications Endowment Board of Trustees, the firm announced today. The board will hold its first meeting of the year Wednesday at the Phoenix Urban Research Laboratory on ASU's Downtown Campus.

Under Hurni and co-founder David Anderson, Off Madison Ave (www.offmadisonave.com), a full-service marketing communications firm located in Tempe, AZ., has maintained close ties to the university over the years through recruiting fairs, guest lectures and its internship program. Through these programs, the agency continues to draw many new young professionals from the Cronkite School to the local public relations and advertising industry.

"Being named to the Walter Cronkite School Endowment Board of Trustees is a great honor for me." said Hurni, the 2007 Phoenix Ad Person of the Year "I've had the pleasure of mentoring a number of Arizona State alums here at Off Madison Ave and this appointment affords me the opportunity to further my contributions to the development of young public relations and marketing professionals."

The Cronkite Endowment Board of Trustees was created in 1983 to support the Cronkite School. The board is comprised of top media leaders and marketing communications executives from around the Valley. Trustee members provide counsel to the dean on an array of issues facing the school, offers rewarding internships to Cronkite students and meets quarterly to plan the annual Cronkite Luncheon, where the Cronkite Award for Excellence in Journalism is presented each year to a leading journalist.

"The Walter Cronkite School welcomes Roger and congratulates him on his selection to this year's Endowment Board of Trustees," said board president Win Holden, publisher of Arizona Highways Magazine. "He will be a valuable contributor to all of the board's activities and events and a great new resource to the faculty and staff. We also will benefit from his participation in future educational seminars and student-oriented events."

Throughout his 20-plus year career, Hurni has worked with many major local, regional and national clients and his creative work has been recognized by a variety of industry awards. He regularly mentors young professionals interested in pursuing a career in advertising and marketing. His expertise regarding advertising trends and creative campaigns has been featured in many industry and local publications and he has served as an expert panelist at industry-leading conferences.

Hurni's creative leadership and emphasis on collaboration among Off Madison Ave's various disciplines have resulted in numerous accolades for the firm including being named the top public relations and interactive marketing divisions by Ranking Arizona. In addition to the leadership he brings to the agency and its clients, he has contributed professional services to local non-profit organizations like Libraries for Literacy, Southwest Human Development, the Boys & Girls Clubs of Metropolitan Phoenix and the Make-A-Wish Foundation.

About Off Madison Ave
Off Madison Ave, a collaborative marketing communications firm located in Phoenix, is redefining what it means to be an agency, not just on paper, but through delivering integrated, results focused strategies. As a full-service marketing firm, Off Madison Ave develops comprehensive communications strategies that raise clientsÕ brand awareness and revenue. The firm, which has won local and industry honors such as the PR News Platinum award for media relations, ExactTarget Partner of the Year for interactive marketing, IABC Phoenix Copper Quills and PRSA Copper Anvils for communications plans and Phoenix Addys for creative campaigns, specializes in marketing and business consulting in the areas of strategic planning, interactive, public relations, creative development, advertising, research and media, both on-line and traditional as well as alternative media. Off Madison Ave, along with its Internet marketing division, Mighty Interactive continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine. Off Madison Ave is an active partner of the Worldcom Public Relations Group, the worldÕs largest consortium of independently owned public relations counseling firms (www.worldcomgroup.com). A sampling of current clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union and many more. Visit www.offmadisonave.com for more information.

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