press release
Mighty Interactive and Exact Target Webinar Provides Answers For Today's Marketing Challenges
Email integration creates holistic, affordable opportunities for local businesses
PHOENIX (April 28, 2009) – Mighty Interactive, a division of Off Madison Ave, and the number one Internet service agency in the Valley, joins ExactTarget, a leading provider of email marketing software solutions, to present a webinar on Wednesday, April 29, for businesses struggling to maximize marketing dollars. Both organizations will guide attendees through difficult decisions that arise when assessing the most effective marketing mix in this economy.
“We want to push businesses out of a siloed marketing mindset to integrate elements like search engine optimization, social media and email programs to improve the overall plan,” said Mike Corak, director of interactive services at Mighty Interactive and a webinar presenter. “By coordinating the different communication touch points and looking at them from the customer or audience’s perspective, businesses may enhance the entire strategy, and save thousands of dollars.”
The presentation, “Get with the Program! Integrating Email within Your Overall Marketing Mix,” will focus on identifying opportunities most businesses overlook by planning and executing various tactics in isolation. Highlights include:
• Email’s role in a holistic marketing program
• Identifying outside factors that affect email program performance
• Integrating social media and search engine optimization into the marketing mix
“Companies that consistently serve their customers by delivering offers and information that are relevant and timely are creating powerful brand advocates,” said Joel Book, ExactTarget’s director of emarketing education and co-presenter. “This webinar will show businesses how to expand brand reach and attract new customers by leveraging the dual power of email and social media.”
Corak and Book, who will present their timely strategies for success during Wednesday’s webinar, have created many winning campaigns for local and national clients during their careers. Recently, Exact Target named Mighty Interactive its “Reseller Partner of the Month” to reward and support ongoing efforts to utilize the ExactTarget platform to serve additional client’s digital marketing needs.
Marketers and local business representatives can register to attend the free event at www.exacttarget.com or visit www.offmadisonave.com for more information.
About Mighty Interactive
Mighty Interactive, a division of Off Madison Ave, is an Internet marketing agency based in Phoenix. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing and customer lifecycle programs, search engine marketing, and online advertising services. Ranked as the Valley's No.1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: NIKE, W.L. Gore, The Phoenix Botanical Gardens, Leslie’s Pools and Supplies, The Phoenician, Sky Mall, The Flinn Foundation and others. Visit www.offmadisonave.com for a full list of clients, resources and solutions for today’s biggest marketing challenges.
About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
