press release
Off Madison Ave Adds Two New Notable Clients
Firm's Roster Grows With Macayo's Restaurant Group and Ace Asphalt of Arizona
Phoenix (Feb. 22, 2008) - Off Madison Ave (www.offmadisonave.com), a full-service marketing communications firm, announced today the addition of two new prominent clients, Macayo's Restaurant Group and Ace Asphalt of Arizona, to its growing client roster.
"Earning the business of these new clients resulted in the collaborative new business approach that we embrace with our different disciplines," said David Anderson, president and managing partner at Off Madison Ave. "We look forward to working with our new marketing partners at Macayo's Restaurant Group and Ace Asphalt of Arizona to address their needs and challenges by deploying strategic solutions that deliver measurable results."
Off Madison Avenue will execute strategic planning, consumer research, interactive marketing initiatives and media buying for Macayo's (www.macayo.com), a family-owned Phoenix dining tradition that includes 18 restaurants, 15 in Arizona, and two catering businesses offering traditional Mexican specialties in a fun, family-friendly environment.
Ace Asphalt of Arizona (www.aceasphalt.com), one of the largest parking lot construction and maintenance companies in the U.S., will work with Off Madison Ave to implement new brand positioning campaigns, market analysis, creative campaigns and a new Web site. Founded in 1966 by John Drexler, the company became Ace Asphalt of Arizona, Inc. in 1981 to capitalize on growth opportunities in the Valley.
About Off Madison Ave
Off Madison Ave, a full-service, collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but through delivering integrated, results- focused strategies and new methods of measurement. The agency specializes in marketing and business consulting, strategic planning, interactive, public relations, creative development, advertising, research and traditional, on-line and alternative media. By embracing its signature "outthink. outperform." mentality, the firm serves its clients as a true marketing partner, advocate and business advisor in developing comprehensive strategies based on a working knowledge of their business, industry and competitors. The various disciplines invest the necessary time and resources to assess client needs before deploying customized campaigns that elevate brand awareness, raise revenues and meet marketing objectives.
The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine and also has won honors such as the PR News Platinum award, ExactTarget Partner of the Year, PRSA Copper Anvils and Phoenix Addys, Off Madison Ave has served as the selected Southwest region partner of Worldcom Public Relations Group (www.worldcomgroup.com), the world's largest consortium of independently owned public relations counseling firms), for the last five years. A sampling of the firm's current clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union, DrWeil.com and many more. Visit www.offmadisonave.com for more information.
