press release
Off Madison Ave Engages Radian6 for Social Media Monitoring
Integrated communications agency will monitor social media to help clients engage in conversation online and steward brand perceptions.
Tempe, AZ (November 11, 2008) -- Off Madison Ave, and its interactive division Mighty Interactive, has selected Radian6 to assist their work in integrated advertising, marketing, public relations, and interactive for their clients. The firm will use the platform to aggregate feedback across the social web and take the pulse of their clients' communities.
Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums, and emerging media such as FriendFeed and Twitter.
"Understanding how our clients brands are perceived on the web is critical to being able to develop actionable plans for them," says Mike Corak, Director of Interactive Services. "The conversation across the web is fractured. By monitoring and listening carefully across multiple channels, we can identify themes, paths of dialogue, and trends that form the basis of sound, integrated communication and outreach strategy for our customers' brands."
"Having a complete picture of brand perception in the market is impossible without considering the conversations in social media," explains Marcel LeBrun, Radian6's CEO. "The breadth of Radian6's coverage ensures that valuable information doesn't get lost as it appears throughout the web. The essence of a brand is the sum of all conversations, and that includes the fast-moving dialogue happening among consumers in these online environments."
In addition to delivering real-time as discovered results, the Radian6 platform allows users to compare and contrast their own brands with those of competitors. Dashboard widgets also illustrate the spikes and dips in post frequency around a topic, and give users the ability to weight sentiment and calculate influence across a topic.
"Customers can have their voices heard in many places today, and communication professionals have to identify and be present where the conversations are taking place" says Corak. "Monitoring with Radian6 ensures that we understand how customers interact with our clients' brands, and how those relationships eventually lead to profitability. After all, the best return on any marketing effort relies on all program components working together to achieve results, and today that absolutely includes social media."
About Off Madison Ave
Off Madison Ave, a collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency by delivering results-focused strategies and new methods of measurement. The agency focuses on a fully integrated approach to business consulting, public relations, advertising and interactive marketing. By embracing its signature "outthink. outperform." mentality, the firm serves clients as a partner, advocate and advisor with an in-depth knowledge of their business, industry and competitors. Each discipline invests the time and resources to assess client needs, develop strategic planning, elevate brand awareness and raise revenues.
The agency continues to earn No. 1 ranking for public relations and Internet marketing in the state, and one of the top two advertising firms by Arizona Business Magazine. Off Madison Ave has served as the designated Southwest regional partner of Worldcom Public Relations Group (www.worldcomgroup.com), the world's largest consortium of independent public relations firms, for the last five years. A sampling of the firm's clients includes: Nike, Fujitsu, Related, DMB Associates, Inc. APS/Pinnacle West Corporation, Kimpton Hotels and many more. Visit www.offmadisonave.com and www.mightyinteractive.com for more information.
About Radian6 Technologies
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information.
