press release
Off Madison Ave Expands Client Roster with Six Additions
Existing Clients Nike Reuse-A-Shoe and Exide Technologies Expand Services
PHOENIX (April 7, 2010) – Off Madison Ave, a Tempe, Ariz.-based communications agency specializing in forward-thinking marketing solutions and strategy, has added six national accounts to its portfolio as well as enhancing services for two high-profile clients. Apartments.com, Cars.com, Holiday Retirement, The American Association for the Advancement of Science, Las Vegas Hilton and ARCADIS U.S. have each enlisted Off Madison Ave as they explore ongoing marketing innovations. In addition, the agency has expanded support for current clients Nike Reuse-A-Shoe and Exide Technologies.
“This year has brought additional opportunities to expand our national presence with established brand names looking to increase market share or capitalize on evolving communications opportunities,” said David Anderson, president at Off Madison Ave. “We are privileged to work with new and existing clients and appreciate the trust they place in our experts and the solutions we create together.”
ACCOUNT ADDITIONS AND EXPANSION
- Apartments.com and Cars.com: Off Madison Ave is developing a lifecycle strategy and providing email marketing support for Apartments.com and for Cars.com which provide customized searches from thousands of listings nationwide.
- Holiday Retirement: Off Madison Ave is developing and implementing an online and traditional media campaign for Holiday Retirement, as well as providing national public relations and search marketing services for the owners and operators of more than 300 independent living retirement communities across the United States and Canada.
- ARCADIS U.S.: Dedicated to providing consultancy, engineering and management services in infrastructure, environment and buildings, ARCADIS U.S. called upon Off Madison Ave to provide public relations support for a variety of national marketing campaigns and initiatives.
- The American Association for the Advancement of Science: The agency is developing a customized e-mail marketing campaign for the international non-profit dedicated to educating the public on progressing science.
- Las Vegas Hilton: A strategic e-mail marketing campaign is underway for the Las Vegas Hilton as well. Off Madison Ave will enhance the hotel’s brand through lifecycle marketing and create online awareness for the largest Hilton in the world.
- NIKE: Off Madison Ave continues to grow its relationship with Nike, most recently working with Nike in Canada to expand its popular Reuse-A-Shoe recycling program to the Vancouver, B.C. area. The expansion, which launched in conjunction with the 2010 Winter Olympics in February, included strategic planning, as well as an interactive marketing and social media campaign.
- Exide Technologies: Dedicated to serving the global market needs for stored energy, Exide Technologies has been a client of Off Madison Ave since July of 2008. During that time, the agency has increased online awareness to key audiences and continues to grow their business relationship through the recent addition of media banner advertising support.
ABOUT OFF MADISON AVE
Off Madison Ave was founded in 1998 with one goal in mind: To help its clients thrive with the best possible mix of marketing and communications tactics. From traditional advertising and public relations to Web site development and social media, the firm offers a full spectrum of marketing services – all connected by sound, forward-thinking strategy, thorough research and a comprehensive understanding of the digital space. The firm, known as a top Phoenix-area agency, is an active partner of the Worldcom Public Relations Group, and currently works with clients like Nike, Fujitsu, SkyMall, APS/Pinnacle West Corporation, Arizona Office of Tourism, ASU Biodesign, Leslie’s Pools, Massage Envy, Deckers Outdoor, Maricopa Community Colleges, Northern Arizona University, Valley of the Sun United Way, Wet ‘n’ Wild Phoenix and Zumiez. Visit www.offmadisonave.com to see how Off Madison Ave helps clients claim and grow their place in a rapidly evolving communications landscape.
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