press release
Off Madison Ave Grows With Two New Interactive Marketing Professionals
Agency Welcomes New Search Marketing Manager and Customer Lifecycle Marketing Specialist
Phoenix (May 23, 2008) – Off Madison Ave, a full-service integrated marketing communications firm, today announced the addition of two new employees to its integrated marketing group. The new hires include William Smith, search marketing manager, and Brynne Haack, customer lifecycle marketing specialist. Each bring diverse experience and expertise to Mighty Interactive (www.mightyinteractive.com), the interactive marketing division of Off Madison Ave.
As new search marketing manager, Smith will handle search-engine optimization and pay-per-click operations for various accounts such as Related Midwest, Northern Arizona University and the American Bar Association. Prior to joining Off Madison Ave, Smith worked for High Tech Institute as Internet marketing director and boasts more than 10 years experience in interactive marketing with a strong background in search marketing and marketing analytics.
Haack will be responsible for developing email campaigns, Web site and email statistics and assisting in lifecycle marketing campaigns. As a customer lifecycle marketing specialist, she will be contributing to various accounts including Massage Envy, Kolbe, Marley Park and BizSanDiego. Haack, a graduate of Arizona State University with a bachelor’s of science degree, previously managed communications and e-marketing for the Great West Division of the American Cancer Society.
About Off Madison Ave
Off Madison Ave, a full-service, collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but through delivering integrated, results- focused strategies and new methods of measurement. The agency specializes in marketing and business consulting, strategic planning, interactive, public relations, creative development, advertising, research and traditional, on-line and alternative media. By embracing its signature "outthink. outperform." mentality, the firm serves its clients as a true marketing partner, advocate and business advisor in developing comprehensive strategies based on a working knowledge of their business, industry and competitors. The various disciplines invest the necessary time and resources to assess client needs before deploying customized campaigns that elevate brand awareness, raise revenues and meet marketing objectives.
The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine and also has won honors such as the PR News Platinum award, ExactTarget Partner of the Year, PRSA Copper Anvils and Phoenix Addys, Off Madison Ave has served as the selected Southwest region partner of Worldcom Public Relations Group (www.worldcomgroup.com), the world's largest consortium of independently owned public relations counseling firms), for the last five years. A sampling of the firm's current clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union, DrWeil.com and many more. Visit www.offmadisonave.com for more information.
