press release
Off Madison Ave Hosts Free Webinar Series Featuring Insight Into Integrated Marketing Strategies
Agency shares how-to knowledge previously kept guarded by marketing firms
Phoenix (July 14, 2008) - Off Madison Ave (www.offmadisonave.com) provides attendees with access to the agency’s innovative strategies, solutions and insider tips, free of charge, through its new Webinar series. The Webinar series covers marketing strategies currently in use by the agency and gives attendees a behind-the-scenes look into how integrated marketing initiatives are successful executed. Strategies once closely guarded by most agencies will now be shared, showcasing Off Madison Ave’s unique approach to delivering results.
"Our agency strives to be on the cutting edge. Every day, we are working on new tactics and techniques for our clients, and this Webinar series allows us to share our expertise with customers, prospects and even competitors," said David Anderson, president and managing partner of Off Madison Ave. "The best way to promote what we are doing is to show it, not just talk about it."
The first two Webinars, hosted in June, delved into audience segmentation and verbal cue analysis, attracting more than 30 attendees each. As one of the first agencies to provide a glimpse into its strategic thinking, Off Madison Ave strives to offer Webinar attendees the means to which effective marketing initiatives are built and outstanding results are achieved.
"The Webinar series positions Off Madison Ave as a thought-leader in the integrated marketing industry, by sharing our knowledge and best practices for providing clients with solutions through non-traditional means,” said Jason Baer, director of strategy and ideas. "We are not only making our strategies accessible and free, but we are also leading by example and reinforcing our integrated approach by engaging in social media and utilizing the same tools we recommend to our clients.”
"The Off Madison Ave Webinar series demonstrates the high level of thinking taking place within the agency,” said Laurie Carr-Richmond, principal graphic designer and production manager at Arizona State University. "As a client, we are now further convinced of their ability to execute marketing initiatives, of any kind, including those integrating multiple disciplines.”
"From Buzz to Brand Loyalty,” will be the third installment of the Off Madison Ave Webinar series broadcasting on July 16, 2008, at 10:00 a.m. PST and will cover how social media can be used as an effective marketing tool. The fourth Webinar, "What’s Your Story?” presented by Off Madison Ave on July 30, 2008, will provide tips for creating public relations pitches and strategies resulting in media placements. Participants can learn more about upcoming Webinar topics, listen to previous presentations and register online at (http://webinar.offmadisonave.com).
About Off Madison Ave
Off Madison Ave, a full-service, collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but through delivering integrated, results- focused strategies and new methods of measurement. The agency specializes in marketing and business consulting, strategic planning, interactive, public relations, creative development, advertising, research and traditional, on-line and alternative media. By embracing its signature "outthink. outperform." mentality, the firm serves its clients as a true marketing partner, advocate and business advisor in developing comprehensive strategies based on a working knowledge of their business, industry and competitors. The various disciplines invest the necessary time and resources to assess client needs before deploying customized campaigns that elevate brand awareness, raise revenues and meet marketing objectives.
The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine and also has won honors such as the PR News Platinum award, ExactTarget Partner of the Year, PRSA Copper Anvils and Phoenix Addys, Off Madison Ave has served as the selected Southwest region partner of Worldcom Public Relations Group (www.worldcomgroup.com), the world's largest consortium of independently owned public relations counseling firms), for the last five years. A sampling of the firm's current clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union, DrWeil.com and many more. Visit www.offmadisonave.com for more information.
