press release
Off Madison Ave Receives 12 Addys from Phoenix Ad Club
Agency Honored for Campaigns with NIKE, Tempe in Motion and Phoenix Art Museum
Phoenix (Mar. 7, 2008) - Off Madison Ave (www.offmadisonave.com), a full-service marketing communications firm, announced today that it received 12 Addy Awards at the 23rd annual Phoenix Advertising Club banquet held Saturday, March 1 at the Scottsdale Resort and Hotel in Scottsdale.
The agency garnered Addys for its creative work with the Nike Grind, Tempe in Motion and the Phoenix Art Museum. The advertising campaign for Nike Grind was selected for 10 different consumer and trade print award categories. The agency's commercial for Tempe in Motion was recognized in the local television category and its microsite Web campaign for the Masterpiece Replayed exhibit at the Phoenix Art Museum garnered an Addy for broadcast, electronic and interactive.
"It's a great honor for our agency to receive 12 Addys, the highest total in our history," said Roger Hurni, Off Madison Ave co-founder and executive creative director. "These creative campaigns were well received by our clients and delivered a variety of measurable results. I want to thank and congratulate our staff for its excellent work throughout 2007 on these marketing projects."
The Nike Grind ads were created to build awareness for Nike Grind, a recycled rubber material used to create basketball courts and running tracks. Nike Grind is created by recycling the soles and other parts of old tennis shoes. The firm's commercial for encouraging Tempe in Motion buses was created with the concept that "everyone has a reason to ride the bus." The spot illustrated this idea by using an aging rock singer explaining his reasons for riding the bus, and the character appealed to a younger demographic while showing many types of viewers that riding the bus is fun, safe and for everyone.
Off Madison Ave's microsite for the Masterpiece Replayed exhibition was designed to provide the museum with an effective trackable way to determine the amount of visitors interested in visiting the display specifically. The site showed the variety of pieces and provided a unique glimpse into the theme of exploring how artists repeat themselves in their work. The agency has been participating in the Phoenix Addy Awards program for 10 years since its founding in 1998 by Anderson and partner Roger Hurni, each of whom is a past winner of the Ad Person of the Year Award, presented at the culmination of the annual industry organization's event. Hurni won the award in 2007 and Anderson received it in 2002.
About Off Madison Ave
Off Madison Ave, a full-service, collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but through delivering integrated, results- focused strategies and new methods of measurement. The agency specializes in marketing and business consulting, strategic planning, interactive, public relations, creative development, advertising, research and traditional, on-line and alternative media. By embracing its signature "outthink. outperform." mentality, the firm serves its clients as a true marketing partner, advocate and business advisor in developing comprehensive strategies based on a working knowledge of their business, industry and competitors. The various disciplines invest the necessary time and resources to assess client needs before deploying customized campaigns that elevate brand awareness, raise revenues and meet marketing objectives.
The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine and also has won honors such as the PR News Platinum award, ExactTarget Partner of the Year, PRSA Copper Anvils and Phoenix Addys, Off Madison Ave has served as the selected Southwest region partner of Worldcom Public Relations Group (www.worldcomgroup.com), the world's largest consortium of independently owned public relations counseling firms), for the last five years. A sampling of the firm's current clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union, DrWeil.com and many more. Visit www.offmadisonave.com for more information.
