Arizona Highways magazine, an award-winning publication for almost 80 years, needed to increase online sales and subscriptions while reducing cost-per-sale through their online store. In addition, Arizona Highways needed to reach a broader audience and skyrocket online visibility.

Plan

Based on their needs, Mighty Interactive conducted an extensive search phrase analysis resulting in the identification of optimal terms associated with typical online user queries of the Arizona Highways brand.

Create

These phrases were then incorporated into corresponding key word landing pages. Each phrase was specially coded with a unique tracking number to precisely measure the effectiveness of each search phrase.

A Pay-Per-Click (PPC) media buy was then tested, implemented and continuously refined. The PPC strategy involved a detailed tracking system and hourly bid management, a process that enabled Mighty Interactive to identify specific search terms and bidding strategies that would convert to online sales

Achieve

Within five months, Arizona Highways:

• Cost-per-sale went from $23 to $2 and hundreds of otherwise non-existent monthly orders were generated
• Increased ROI by 2,000%

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