A new residential community in Prescott, Arizona, Talking Rock needed an effective Internet initiative to generate leads from people interested in purchasing a custom homesite.

Plan

Mighty Interactive conducted intense market research and competitive analysis, combined with extensive online strategic planning in order to create an online marketing plan for Harvard Investments (Talking Rock's developer) and the Talking Rock Community.

Create

Using the research and strategic planning, Mighty Interactive and Harvard Investments partnered to build www.talkingrock.info. The site includes sophisticated lead generation mechanisms that tailor the sales message based on how long users have been on the Web site. While initial success was solid, Talking Rock needed additional site traffic and leads to meet their business objectives. Thus, Mighty Interactive developed and implemented a full-scale search engine optimization and pay-per-click advertising campaign. The results of that effort have been extraordinary.

Achieve

In the first month of the Mighty Interactive Internet marketing program, results included:

• 366% increase in Web site leads
• 313% increase in Web site traffic

Overall cost-per-lead is lower than $10, and Mighty Interactive will enhance this initiative with an email marketing program to effectively follow up on inbound Web site leads.

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