Advertising Campaigns

At Off Madison Ave, we develop advertising campaigns flexible enough to accommodate new tactics and strategies. And we are committed to a disciplined and continual evaluation of all our clients' advertising campaigns in light of emerging trends within the industry-both problematic and opportunistic. To this end, Off Madison Ave employs a seasoned team of marketing professionals to provide our clients with lateral thinking in all areas of marketing and advertising including, but not limited to TV, radio, interactive marketing, print ads, grassroots solutions, alternative media, etc.

Messaging and Creative Positioning

Is your messaging effectively communicating your brand promise in a way your target audience can understand? Does your creative strategy support your brand personality as well as the professional experience and personal influences of your management team? Off Madison Ave will work with you to answer these questions and develop recommendations and guidelines for your messaging and creative strategy to ensure relevance, consistency and clarity. These recommendations apply across all marketing disciplines including advertising, interactive marketing and public relations.

Look and Feel Development

Whether you're launching a new company or product or making much needed changes to a mature graphic identity, Off Madison Ave can help you develop a look and feel for all your creative elements -- that will capture the essence of your brand and resonate with your target audiences. The look and feel development will include recommendations for everything from logo and ads to trade show booths and Web site.

Broadcast and Print Advertising

With more than 40 years of experience in the intricacies of production, our team fully understands the nuances of all advertising mediums and related production issues and requirements. Off Madison Ave can facilitate all your production needs, from the beginning of the assignment through the final shipping of dubs. Anticipated needs include print ads, directorial services, production management, audio recording, music, graphics, film crew, talent, editing personnel, film transfer and telecine.

Out-Of-Home (Outdoor) (Billboard, poster, vehicle advertising)

Out-Of-Home advertising includes items such as billboards, vehicle advertising, in-store posters and other outdoor signage. Off Madison Ave will deliver concepts that support the brand and campaign strategies - and resonate with the target audiences.

Corporate ID Package

With approved logo and color palettes, Off Madison Ave will design letterhead, envelope, business cards and sales sheet templates. Other deliverables are available for client specific needs.

Sales and Print Collateral (DM, POP, News Letter, Publication advertising)

With look and feel guidelines, Off Madison Ave develops sales collateral for client specific needs. Understanding the needs of the end-users is critical to this process, so we begin with a creative brief. This process may include items such as brochures, sales folders, sales sheets, binder covers, and even PowerPoint templates.

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Getting results

Dover Saddlery (NASDAQ: DOVR), the largest U.S. direct marketer of equestrian products, was the first equestrian company to go public.

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