Planning for tomorrow by unwrapping yesterday.
Our information gathering starts right away – starting with a meeting that involves you, your key stakeholders and influencers, plenty of bagels and some steaming hot coffee. We like to chitchat and get to know each other, but above all, we want to listen. We want to listen to you tell the story of your brand; your goals, your audiences, your business model, and we especially want to hear your passion for what you do.
With these introductory meetings – and the branding meetings that follow – we aim to establish a strong organizational alignment in your messaging, and that means reaching deep down to discover your brand’s true voice. And whether that takes a few hours or a few weeks, it’s essential for quality output that your thought process is consistent from upper management down to the most entry-level employee.