By addressing trends specific to your industry or issues important to customers, investors or your community, bylined articles are valuable tools in any media relations program. A well-written bylined article can go a long way in shaping public perception and positioning your company as a thought-leader. Newspaper Op-Ed articles, "Opposite the Editorial page," is one type of bylined article to communicate opinions on key issues. Another type of bylined article is the contributed opinion article, published in many magazines, particularly industry-specific trade publications.

The Off Madison Ave PR team has a wealth of expertise in strategic writing, having written and placed Op-Ed and contributed opinion articles on behalf of clients in publications ranging from major daily newspapers like USA Today and The Wall Street Journal, to countless industry trade magazines. The team knows how to write compelling and timely bylined articles, which newspapers or magazines might be interested in publishing, and the appropriate requirements and guidelines for submission to a publication such as length and style, respectively.

Whether written as a one-off response to an industry issue or as part of a planned series, bylined articles written by the Off Madison Ave PR team are well written, timely and on message.

E-mail Newsletter

Getting results

Fairytale Brownies, a long-time gourmet brownie manufacturer based in Chandler, Arizona has been selling online since 1996.

View this case study »