A business crisis whether it involves an accident, contaminated product, labor dispute, litigation, technology failure, financial issue or another equally critical problem places a premium on a company's ability not only to respond promptly and effectively to address the situation, but also to tell the public what it's doing. Failure to communicate clearly and quickly in a crisis oftentimes leads to speculation by the public placing a company's reputation and position in the marketplace at risk.

Companies are best served by having a plan in place before the crisis hits. Off Madison Ave works with companies to help them assess, and be prepared to deal with, the types of crises they are most likely to face. Crises are identified based on a careful evaluation of your business operations, culture, organization, past crises company has faced, current events and potentially risky areas of business. Our agency has extensive experience in aiding clients with crises in many business sectors, and we know the necessary steps to develop an action plan that is simple, practical, easy to implement and realistically tailored to a company's needs.

The agency is also equipped to serve as an extension of your internal communications team to either drive or support public relations activities and communications during an actual crisis.

Crisis preparedness programs should be assessed quarterly and redeveloped yearly to ensure an up-to-date plan is in place.

E-mail Newsletter

Getting results

Collaboration software developer, VIACK Corporation wanted to capture the full attention of the government market to increase sales of their new VIA3 Assured Collaboration Service.

View this case study »