When the going gets tough, a growing number of companies turn to Off Madison Ave for help navigating the often-turbulent paths of issues and crisis management. The Off Madison Ave PR Group provides clients with counselors who possess the expertise to respond to the most demanding and sensitive business crisis situations.

Much of what a company responds to during an issue or crisis can be prepared in advance. Off Madison Ave assists its clients in planning strategies to deal with difficult situations early – before an issue or crisis erupts, as well as provides on the ground, emergency support to mitigate the impacts when a crisis strikes and protect a client’s image. How an organization responds to a crisis often determines the degree of damage to corporate reputation.

Below is a sample of clients the Off Madison Ave team has counseled during a crisis:

• Air Conditioning Company– internal communications program countering a Union attempting to register employees in the Sheet Metal Workers Union

Airline – developed a crisis communications response team, action plan and timeline in preparation to potential crisis matters, e.g. Union strike, accident, etc.

Cable / Satellite – internal and external communications surrounding an employee committing one fatal homicide, one attempted homicide and suicide

 Children’s Charity – media relations during employee termination

Celebrity  - orchestrated and implemented “Plan B” action plan in the event of celebrity accident using look-a-like

Consumer Product – proactive measures to remove potentially harmful product off the shelves resulting from a child’s misuse of product and handle media relations

Credit Card Company – external communications program addressing multiple cases of online identity fraud

Education – media relations during investigative report regarding disgruntled student who went to the media

Entertainment – internal and external communications in response to a hit-and-run accident outside the venue

Native American Casino – internal and external communications addressing a patron committing suicide on the premise, a vehicular accident on a reservation involving a patron, mitigating severe traffic issues surrounding a grand opening  and handling public protests

Online Retailer – developed a crisis preparedness plan for a major online retailer in anticipation of fulfilling thousands of online orders of Harry Potter and the Goblet of Fire

Telecommunications – external communications addressing a complaint filed with the
Arizona Corporation Commission asserting a major communications company of
monopolistic telecommunications agreements that restrict options for customers and potentially lead to higher prices

Tribal Government – internal and external communications addressing picketing and demonstrations by local neighbors over a six-week period

Quick Service Restaurant – external communications program in response to a photograph appearing on the front page of a major daily newspaper with a rodent in the kitchen near food

Sporting Event – developed a crisis preparedness plan for an international sporting event with more than 30,000 participants in wake of the September 11th terrorist attacks

Government - internal and external communications surrounding the unexpected resignation of a top official

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Getting results

Hubbard Swim School, a Phoenix based swim school teaching kids as young as six months, needed to increase leads while competing with the recent increase in paid search competition.

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