Public Relations
HAT-TRICK PRtm Program
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A Quick and Easy 3-Step Start-Up Program for Kicking off Public Relations at your Company
Our process / methodology for establishing a best-practices PR program for target clients comes in the form of a "jump-start" program taking a rolling-thunder approach to generating results fast.
This program includes:
Step 1: Getting Started - Month 1
- Infiltration - Get to Know You Meeting
- Messaging Session
- Messages Development
- PR Roadmap and Plan of Action Development
Step 2: Getting Going - Month 2
- Media Training of Spokesperson
- Develop Press Materials
- Media List development
Step 3: Getting Out - Month 3
- Develop story angles, news hooks and creative pitching strategies
- Pitch!
- Facilitate Interviews and handle press
Getting Results - Month 4!
Four out of five PR Practitioners surveyed strongly recommend repeating Step 3, month after month after month... after month.
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Getting results
Hubbard Swim School, a Phoenix based swim school teaching kids as young as six months, needed to increase leads while competing with the recent increase in paid search competition.
