Public Relations
Media Pitching Workshop Series
For those PR people who either handle media relations in-house at a corporation or provide this challenging service to many clients from their marketing or public relations agency, this workshop series is for you. Off Madison Ave's Media Pitching Workshop Series is run by our media relations experts who know the proven strategies for getting your clients or your business positive news coverage. Through a series of interactive, hands-on workshops, we will help build media relations experts out of your staff by delivering essential pitching techniques and an understanding of how to customize pitches to varying media audiences.
Our workshops are designed with one goal in mind: RESULTS!
A sampling of workshop topics includes:
- Building a targeted media list across multiple beats
- Understanding how reporters think and anticipating responses
- Pitching and packaging stories for broadcast and print media
- Dissecting a publication to find multiple opportunities
- Three to five different ways to "spin" the same story
- Writing the "Perfect Pitch Letter"
- Learning the top 25 media relations mistakes
- How to get camera crews and photographers at your client event
- How to prepare your spokesperson and the media for the interview
- Facilitating the interview-by phone and on site
- Understanding and maximizing results from PR Tools (SMTs, RMTs, VNRs, ANRs, B-roll, Webcasts electronic press kits, etc.)
- Working with radio: booking interviews, radio promotions/giveaways, PSAs, etc.
Webinar Series
Stay up to date on the latest trends in marketing and more with this free biweekly event!
See upcoming webinars.
Getting results
Arizona Highways magazine, an award-winning publication for almost 80 years, needed to increase online sales and subscriptions while reducing cost-per-sale through their online store.
