Media outreach is an essential tactic in any PR program. It can raise awareness of your organization, educate the masses on the issues specific to your business, shape opinion and influence perception of the proven benefits of your products or services. A media relations program will serve to create, build upon or even change the overall public "impression" of your organization. It does this by generating coverage in such media outlets as local newspapers, news talk radio shows and online news portals, to national daily newspapers, network and cable television news, and industry trade magazines, to name a few.

At Off Madison Ave, we believe the thoughtful development and targeted distribution of press releases serve to keep your organization out in front of its competition and top of mind with its publics. However, press releases cannot serve to tell the complete story of your organization. Further, it's simply not enough to issue a news release. That's where targeted media "pitching" comes in. Your account team is comprised of experts in the area of results-driven media pitching, i.e. tailoring a story idea to a specific editor, reporter or producer.

The agency has a bevy of solid media contacts in place, as well as a thorough understanding of the news process, how to communicate and work one-on-one with journalists. As a result, your account team will make media pitching a cornerstone of your media relations program—resulting in targeted media coverage to achieve your communications goals.

E-mail Newsletter

Getting results

Fairytale Brownies, a long-time gourmet brownie manufacturer based in Chandler, Arizona has been selling online since 1996.

View this case study »