Media Planning

Our media team strives to build and maintain a client's competitive position, brand perceptions and awareness by consistently delivering media campaigns that are strategically sound, highly targeted, aligned with the client's overall marketing objectives and cost effective. Campaign development begins with an analysis of several planning considerations: overall objectives and strategies; target audiences/markets; seasonality; budget; competition; market conditions and media usage.

Media Buying and Negotiation

To develop the most impactful media programs, the Media team will match the inherent qualities of a media vehicle to the audience usage, market characteristics, share of voice and the creative message. The Media team understands the benefits of each media type in isolation and the benefits when employed in conjunction with other mediums. And, since our media planners are experts in offline and online advertising, they strive to develop media campaigns that utilize the optimal combination of traditional, guerrilla and Interactive elements. By fusing offline and online mediums, the client's message will create additional audience penetration through cross-media synergy.

Phoenix media planner services include, but are not limited to, media strategy, media planning and media placement and billing.

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Getting results

Hubbard Swim School, a Phoenix based swim school teaching kids as young as six months, needed to increase leads while competing with the recent increase in paid search competition.

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