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PR 101 Incubation Training Workshop

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Given the range of companies Off Madison Ave serves, we work with many clients who have internal public relations teams, are looking to build a PR team from the ground up, or wish to provide professional training and development to PR/Communication employees. We created our PR 101 Incubation Training Workshops with all of these clients in mind.

These intensive workshops are ideal for those companies looking to train internal PR staff on best practices, prepare regional communications teams, or proactively provide specialized media training, to cite just a few needs. Taught by the agency's senior-level public relations staff, PR 101 Incubation Training Workshops were designed to be fully customizable to meet your specific training needs and fit within your timeline and budget.

Full- or half-day sessions are available in the location(s) of your choice. Select from an array of training sessions, developed for all levels of your public relations staff.

Sessions include:

  • Understanding the Media
  • Pitching the Media
  • Managing Media Relations
  • How to Write Impactful and Typo-Free Press Releases
  • Building an Effective PR Department
  • Creating and Maintaining a Speakers' Bureau
  • Effective Communications
  • Public Relations Tools: Print, Broadcast and Online
  • Managing Angry Publics
  • Special Events Planning
  • Trade Show Coordination
  • Managing Your PR Day
  • Research Tools and Techniques
  • Mentoring and Team Building
  • PR Plan Development
  • Government Relations
  • Media Training
  • Internal/Employee Communications
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