So, you've come up with a catchy radio advertising campaign to promote your business, product or service. It involves a contest to reach a target market, driving consumer traffic to stores as well as to your Web site. When companies are ready to kick their promotion strategies into high gear, they call upon Off Madison Ave for public relations support-resulting in further brand recognition, audience reach and impact.

Promotions-whether through traditional or online advertising, email marketing, contests, sponsorships or a combination thereof-can be an innovative way to demonstrate your company personality and speak to your target audience. However, when a comprehensive PR plan is developed to support a promotion, it opens up a number of other avenues to establish credibility and communicate the value of your company, product or service. Moreover, public relations can build momentum and create a "buzz" before, during and after the event.

The agency can assist in creating promotions from scratch or putting the finishing touches on an already well-thought-out plan. While every promotion is different, the plan may include, but is not limited to, a robust media relations program, complementary community relations activities and garnering of partner sponsorships or staffing of talent.

Finally, the PR plan will include measurement, vital to determining the effectiveness of every aspect of your promotion and its supporting messages. The agency will employ the appropriate measurement methods to determine the effectiveness of your unique promotion and its supporting PR strategy.

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Hubbard Swim School, a Phoenix based swim school teaching kids as young as six months, needed to increase leads while competing with the recent increase in paid search competition.

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