Special event planning is a creative way to generate visibility or stimulate interest in a company to its target audiences. Special events such as grand openings, groundbreakings, holiday food drives or charity golf tournaments, to name only a few, present a plethora of opportunities to showcase a brand and enhance a company's image by being both innovative and memorable. The key to making a special event innovative and memorable: Planning.

When it comes to planning-and executing-successful special events, Off Madison Ave can assist companies every step of the way. From brainstorming creative event concepts with news value and developing branded event materials such as press materials and signage, to attracting media coverage, coordinating vendors and managing the event, the agency's PR staff can provide a full spectrum of special events services. It's no wonder companies often call upon the agency for assistance with special events when day-to-day operations hinder internal staff from both the strategic and tactical planning that is necessary in creating a successful event.

Agency staff with event planning expertise work closely with a company's internal event committee, keeping company communications goals top of mind to develop a working plan that includes a practical budget, timeline and detailed event checklist. Further, the agency will handle all press relations, including invitations and press materials development, pitching and attendance confirmation, registration at the event, and scheduling of interviews with spokespersons prior to, during or following the event.

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Collaboration software developer, VIACK Corporation wanted to capture the full attention of the government market to increase sales of their new VIA3 Assured Collaboration Service.

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