A company's participation in a tradeshow or other industry-specific event can provide rich public relations opportunities. Off Madison Ave leverages a company's tradeshow investment by creating and executing a PR strategy that results in high visibility for the company with key media and industry analysts, plus potential customers and partners.

While tradeshows can be exciting, they can also be taxing to internal staff. Allow the experts at Off Madison Ave to explore all tradeshow public relations opportunities and recommend angles and messaging for company announcements. The team will ensure completion of all necessary PR efforts such as: drafting news releases and updating press kits as necessary; arranging for one-on-one interviews for company spokesperson with reporters and analysts or holding advance briefings with these audiences; media training for your spokesperson, including preparing answers to anticipated questions; planning product demonstrations at the booth; and post-event follow up with journalists and analysts to secure additional coverage.

In many cases, an industry tradeshow is a company's opportunity to meet for the first time important journalists and analysts who cover an industry. Or, it can be a forum to foster relationships with these key influencers. Don't leave these critical relationship-building opportunities to chance. Off Madison Ave's PR team can also attend tradeshows on your behalf to liaise with reporters, conduct product demonstrations and serve in any other capacity where our team's professionals can be of assistance.

E-mail Newsletter

Getting results

Hubbard Swim School, a Phoenix based swim school teaching kids as young as six months, needed to increase leads while competing with the recent increase in paid search competition.

View this case study »