Posted by Chris Sietsema
As Director of Interactive Marketing, Chris oversees day-to-day digital marketing responsibilities including search engine optimization, paid search advertising, social media, email marketing and media buying.



When it comes to promoting your Web site, generating traffic is really the easy part. There are several challenges involved with providing a Web site or landing page that encourages action. Learn how you can modify your Web site to ensure your visitors find what they are looking for and accomplish desired objectives – theirs and yours.