Radio: Audience Measurement - From Archaic to Electronic

See how radio is transforming audience measurement from paper diaries to portable people meters - electronically

Say goodbye to the old pen-and-paper method of radio ratings -- a major shakeup is in the works. Arbitron is set to release a new electronic rating system: the portable people meter, or PPM, and it's going to change the way you think about radio. Phoenix will be one of the top markets to partake in this new process in 2009 -- and before it does, you need to know how this new measurement device works. In this Webinar, we'll explain the benefits of this new technology and discuss what it means for audience estimates, radio usage and your media buys.

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Posted by Pammy Greene

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Pam Greene, Senior Media Planner and Buyer
Pam Greene has been involved with media for over 14 years both on the agency and client side. As a Senior Media Planner and Buyer, Pam is responsible for media research, planning, and negotiations for all broadcast (television and radio), newspapers, classifieds, magazines, sports sponsorships and out of home (mobile, billboards, cinema movie screens) media. She also manages execution of media placements, insertion orders, added value, make good and invoices. Pam enjoys looking out for our clients, by reaching consumers traditionally and non-traditionally, negotiate the best rates and added value in Phoenix or wherever our clients make take us too.

Formerly with PETsMART, Pam served a variety of positions as she proficiently grew in her media planning and buying skills. As Senior Media Manager, she was directly managing multiple media agencies, forecasting multi-million dollar media budgets and negotiating contracts for over 400 newspapers in U.S. and Canada. She also was collaborating with marketing managers, creative and production teams in development of print campaigns, grand opening campaigns and conducted market analysis of circular distribution based on sales performance.

While serving as the Print Purchasing Manager, Pam was operating and managing the in-house print media. She also was responsible for managing print and broadcast budgets, planning, evaluating and purchasing target print media, managing newspaper relationships, negotiating contracts and placements for event advertising, and oversaw traffic to ensure-on time delivery. Pam worked with the production staff, field managers and merchandise buyers on media campaigns.

Pam graduated with a Bachelor of Science Degree in Business Administration with an emphasis in Marketing at California State University of Long Beach.