Radio: Audience Measurement - From Archaic to Electronic

See how radio is transforming audience measurement from paper diaries to portable people meters - electronically

Say goodbye to the old pen-and-paper method of radio ratings -- a major shakeup is in the works. Arbitron is set to release a new electronic rating system: the portable people meter, or PPM, and it's going to change the way you think about radio. Phoenix will be one of the top markets to partake in this new process in 2009 -- and before it does, you need to know how this new measurement device works. In this Webinar, we'll explain the benefits of this new technology and discuss what it means for audience estimates, radio usage and your media buys.

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Posted by Pammy Greene

Senior Media Planner and Buyer Pam Greene has been involved with media for more than 15 years both on the agency and client side. Pam is responsible for media research, planning, buying, execution, audits and negotiations for traditional and non-traditional media. Pam enjoys looking out for our clients with media driven results. Formerly with PETsMART as a Senior Media Manager, she was directly managing multiple media agencies, forecasting multi-million dollar media budgets and negotiating contracts in the U.S. and Canada.