There's no shortage of places to put your marketing dollars. In fact, there's been an utter explosion of opportunities, as ever surface, airwave, game, and device can and does carry advertising messages now. Which will be effective for your company? It's impossible to say without rigorous testing and tracking. Especially in this economy, where consumers aren't exactly tripping over one another to spend money, testing and optimizing your marketing to generate maximum return on investment isn't just smart, it's required.
This Webinar shows tons of examples of how to test online and offline marketing, including print ads, home pages, banner ads, search marketing, email marketing and more. You'll find at least three things you can implement in your business today, or we'll give you your money back on this free Webinar.
Jason Baer is the Director of Strategy and Ideas for Off Madison Ave. With 20 years of marketing experience on behalf of more than 500 companies, he's a pioneer in digital marketing and using advanced testing and analytics to enhance marketing success.
