Your Agency

We’re not your typical ad agency. Promise.

We know, all agencies say they’re different. Innovative. Unique. Cutting-edge. But at Off Madison Ave, we truly believe it. More importantly, we’re willing to back it up with tangible, gutsy (and sometimes a little scary) differences in the way we do business.

Since the agency’s inception in 1998, we’ve been focused on creating an environment where great ideas flourish – and where “because that’s how we’ve always done it” is never the right answer. Here’s how we do it:

• True Integration >> “Everything under one roof” is great, but it’s not integration. Instead, we work in cross-functional teams of specialists and strategists that shift and change based on your project and needs. Working with each other – both literally, with all our desks mish-mashed together, and figuratively, where we share knowledge and develop solutions without regard for party lines – gives us a better understanding of your company’s big picture during planning and strategy sessions.
  
  True integration also gives us knowledge of each of the services we’re undertaking on your behalf – so your PR person won’t be caught by surprise about an upcoming print ad, and your search marketing manager knows about your next promotion and can capitalize on it in your PPC campaign.
  
• A Better Org Chart >> Most full-service agencies organize into silos: PR over here, creative over there, account service on the second floor. Maybe some web guys stuck in the back office. Not us. Our organizational structure isn’t defined by discipline, but by workflow: we come together across all disciplines to complete research and develop strategy.
  
  Then our content creators – including designers, writers, website developers, PR practitioners and others – develop the right tools, platforms, collateral and other materials to implement the strategy. Meanwhile, others manage the ongoing conversation, including lifecycle marketing, search marketing, social media and advertising buys – as well as ongoing reporting and results measurement.
  
• Measurability >> We love pretty pictures as much as the next guy, but that doesn’t mean that’s all it takes. Instead, we believe in measuring every element of your marketing campaign. We’ll align our efforts with your specific goals – and hold ourselves accountable for meeting them, online and offline. We’ll also test and refine your campaign over time to improve results or even shift direction if your goals change.
  
• Industry Leaders >> We bring decades of experience to your account – and we share that experience with others in our industry routinely. From speaking engagements and webinars to blogs and expert columns, you might just be surprised where we pop up.
  
  Best of all, our leadership team will actually work on your account – not just sell you a service. From our owners and directors to experienced managers, you’ll have strategic, knowledgeable people working on your behalf and guiding your account.

Still not sure how we’re different? We’d love to explain it in person. Contact us and we’ll get started >>