Brand Identity Creative

Make sure your brand’s personality comes through at every touch point.

Branding isn’t only a marketing discipline; it’s operational as well. That’s why, in addition to your marketing efforts, we look at day-to-day operational/consumer points of contact that also will drive your brand’s personality and increase the level of engagement.

Our process

Whether it’s a logo design or a glossy 12-page brochure, we take your brand position and messaging into consideration to give you a product that will speak to your audiences and, where necessary, relate to your larger marketing initiatives. We carefully examine how the audience, internal or external, will interact with each piece. Our experienced print production staff can then guide you through paper and printing options to help make sure your materials will shine without tarnishing your budget. Our scope of services include:

• Logo Development >> Your logo is the signature on all your marketing efforts. From the color choice to the font used, we design logos to be an uncomplicated and enduring expression of your company’s personality.
• Corporate Identity Packages >> Often, your business card gives your company’s first impression. Whether you’re a new company or looking to update your existing corporate identity, we’ll create the materials you need to put your best face forward – business cards, letterhead, email templates and more.
• Collateral/POP >> Having the right look and the right message can be key to making the sale. We develop the materials your team needs to seal the deal such as sales kits, tech sheets, posters, or point-of-purchase displays.
• Brochures >> Sometimes you need a brochure to hand out at tradeshows; other times you need one that can fit into a rack display. Whatever your brochure needs, we use a strategic combination of key visuals and messaging to create brochures that will do the talking for you when you’re not there.
• Tradeshow Booth Design and Materials Development >> Sure you need to drive traffic to your booth – but you also need to be able to communicate your message once the traffic arrives. We design booths that allow for messaging within a functional design flow. We also provide you with actionable materials so you can capture data and continue the conversation long after the show.
• Naming Development >> Shakespeare asked, “What’s in a name?” We say, a heckuva lot – your name is a direct reflection of your brand. Naming is a critical path we’ll take not just for a company name but for products, promotions and events as well. We’ll work with you through the process to develop a name that has meaning to you and your audiences.

Your results

Brand identity materials are the building blocks of your marketing efforts. You’ll find it’s the cohesion of these materials that can help make your brand more identifiable to your audiences and more compelling your internal team.

Give your brand identity materials the attention they deserve. Learn more about how to get started.