Online Creative
Simply having a website is not enough.
Off Madison Ave is an industry leader in the use of online media. We’re highly skilled at creating relationships with online influencers and we measure their impact all along the way. Our creative team works closely with our web development team and lifecycle marketing team to ensure that your online marketing initiatives include an efficient combination of form and function.
Our process
Our methodology employs a highly targeted approach to online advertising. It’s not enough to simply get online communication pieces in front of your audience; the pieces need to showcase creative that speaks to your audience’s individual needs.
Our online creative services include:
- Website Design >> How will your brand be represented online? What imagery best reflects your audiences? How does design impact the user experience? Great web design solves these problems – and delivers a design that’s as functional as it is beautiful.
- Web Content Strategy and Web Writing >> We employ content strategy to help us determine what users should see when they visit your site, allowing us to develop creative copy and other content that meets visitors’ needs and achieves your desired results.
- Online Advertising Creative >> From standard banner ads to flash and rich media banners, we develop creative for online advertising campaigns that not only gets people to click, but delivers measurable conversions as well.
- Landing Pages >> When landing pages are used as a part of a multi-faceted creative campaign they can be a way to measure the impact of your offline initiatives as well as your PPC, SEO and banner ad campaigns. They also enable your audience to quickly access the specific information they are seeking – which ultimately leads to greater conversion.
- Email Design and Content Creation >> Following a strategically developed plan, every email we create is designed so your message is presented in a way that’s compelling, easy to understand and encourages action.
- Interactive Experience >> We’re constantly seeking out new creative experiences to make sure your brand’s online presence is encouraging dialog with your audiences. This includes developing materials for flash presentations, YouTube videos and augmented reality.
Your results
Online creative that generates higher conversion rates. Online creative that complements your offline branding efforts. Online creative that is actually creative. With Off Madison Ave you can have all three.
Make your online marketing efforts work harder and smarter. Find out how to get started.
