Content Strategy and Web Writing
Concise. Complete. Compelling. If your website content isn’t all three, it’s probably being ignored.
Off Madison Ave can change that. We use a holistic approach to content strategy to identify what your visitors should see when they visit your site – and why – and develop solutions for those content needs, from helping you refine your messaging and analyze or edit your existing content to writing creative copy written just for the web and training your team on updating and creating new content.
Our Process
Great web content starts long before we lift our pens. First, our content strategists review your existing content – both online and off – so we understand what you have, what you need and how to bridge the gap between the two.
We then develop a content plan that identifies the audiences, goals and key messages for your site, as well as who's responsible for what – so we’re all on the same page about your content strategy.
Together, we'll use this content plan to compile information needed for your website and think about what’s missing, ensuring all the holes are filled before we start writing copy and developing creative. And we’ll use that plan as a guide for our copywriting and design, developing smart, structured website content that is:
- Findable >> We make content that’s clearly organized, logically structured and simple to skim and sort. We also incorporate advanced search engine optimization into our copy, ensuring the right people find the right content on your site.
- Useful >> Visit counts don’t matter if your site’s content fails to hold those visitors’ interest. Using audience research and sound strategy, we identify what content your site needs – and help you create it in a compelling way.
- Actionable >> Meeting users’ needs is only half the battle. Your content must also support your organization’s goals – whether it’s increasing sales, gathering leads or inspiring users to get involved with your cause. We’ll work with you to identify the right calls to action for your site – and how to incorporate them in meaningful, effective ways.
Your Results
Higher user engagement. Less frustration. Longer visit times. More leads, sales or signups. Whatever you’re hoping to achieve with your website, better content can help you get there – and keep your visitors coming back for more.
From writing creative, effective website copy to creating a long-term content plan to working with designers and developers to create graphics and other visuals, we’ll deliver a user experience that’s engaging – and effective. Contact us to get started with content strategy>>
