Lifecycle Marketing

The right message. The right audience. The right time.

Lifecycle marketing brings these three key elements together, delivering meaningful, relevant messages to your customers when they want to receive them – and in the format that matters most to them. Our lifecycle marketing campaigns utilize multiple platforms, including:

• Email Marketing
• Text Messaging (SMS)
• Direct Mail
• Voicemail
• ExactTarget Licenses 

Together these initiatives deliver a true one-to-one marketing program – helping you build a loyal following of customers ready to take action. 

Our Process

We start by segmenting your customers based on their relationship with your company, their habits and their demographic data. Then we build the right messaging for each audience segment, developing content that’s targeted specifically to their past behaviors, preferences or other data – and relevant to where they are in the conversion process:

• Acquisition >> In this stage, we strive to introduce your brand, beliefs and culture to a new audience.
• Conversion >> Once your audience has gained familiarity with your brand, we develop messaging to encourage them to become customers or clients – turning their interest into action.
• Growth >> Our growth campaigns follow the conversion process, helping to build brand awareness and encourage repeat business.
• Retention >> We’ll help keep your best customers engaged in your company with loyalty programs like birthday clubs, frequency programs and casino players clubs.
• Reactivation >> If a customer has become inactive, we’ll send targeted messages designed to reengage them in your brand.

We can even develop a robust lifecycle campaign that uses data warehouses and business intelligence to predict your customers' behaviors, allowing us to send timely, relevant communications based on our predictions.

Your Results

By sending targeted, hyper-relevant messages, lifecycle marketing can increase efficiencies and decrease your costs. It can also lead to increased response rates and higher customer engagement, and even improve your customer relations by decreasing the number of unwanted messages your targets receive.

Lifecycle marketing doesn’t end after we hit send. We also measure the effectiveness of your campaign, adjusting our efforts so your results improve over time – and so you’ll know what works, what doesn’t and what learnings can be carried over to related marketing and public relations efforts.

Increased relevance. Increased ROI. Find out how lifecycle marketing can work for your organization >>