Email Marketing

You could “batch and blast.” Or you could do better.

Email marketing has come a long way. Has your email campaign come with it? If not, you could be missing out on a huge opportunity. In fact, email marketing tends to generate great results for a low cost, achieving an average ROI of $43 for every dollar spent. Email marketing can also increase your customers' loyalty – and in turn, increase their purchase or visit frequency.

That’s where Off Madison Ave comes in. Rather than flooding customer inboxes with less-than-relevant messages, we employ a strategic approach that transforms your email marketing campaigns into true one-to-one communication.

Our Process

We combine your business's goals, audience demographics and best practices into a comprehensive email plan designed to meet your users’ needs through every stage of the customer lifecycle – from acquisition and conversion to retention and reengagement.
Whether you need monthly emails to targeted lists or an intensive campaign of automated messages, we can develop the right program to meet your customers’ needs. Our email marketing services include:

• Email Audits >> An audit can be the right first step to understanding what you’re doing well – and how you could improve – your current email campaign.
• Email Program Strategy >> We’ll use our knowledge of your brand, audiences and business goals to create a strategic plan encompassing a variety of email marketing tactics, like list segmentation, frequency of send, messaging and more.
• Email Marketing Management >> We’ll help you develop promotions, newsletter copy and other email content, as well as manage the design, coding and delivery of each message you send.
• Email Testing & Results Assessment >> We use testing and optimization to help us gain a better understanding of what subscribers really want, as well as ongoing reporting based on the success metrics that matter most to you, as well as basics like open rate, click-through rate and conversions or sales.
• Email Template Design >> Whether it’s a special offer, a newsletter or an order confirmation, we’ll employ sound creative design strategies to ensure your message is visually compelling and easy to understand.
• ExactTarget Reseller >> This robust yet simple email platform allows us to manage all parts of your campaign efficiently and reliably – so we can spend less time pushing buttons and more time focusing on your lifecycle marketing strategy.
  

Your Results

Make your customer relationships last longer. Get the word out about a sale or promo. Increase customer frequency and purchase size. Make the buying process run more smoothly.

An effective, relevant email campaign can help you achieve all these goals and more – and often costs much less than traditional marketing methods. See how Off Madison Ave can take your email marketing further >>